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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Tactile paving assists visually impaired
2017-10-28

Description: ' 000 Blind Tactile Paving Tags: Blind Tactile Paving

Tactile paving is being installed at pedestrian crossings to assist
visually-impaired persons at the UFS.
Photo: Supplied

Crossing roads and accessing buildings has always been a challenge for people with visual impairments. They had to rely on peripheral sounds, such as car brakes and cues. However, after the installation of tactile paving – paving with special textures assisting the visually impaired to feel the difference between walking around on campus and crossing the road, this will no longer be a problem at the University of the Free State (UFS).

This is one of several developments that University Estates’ Department of Facilities Planning has in the pipeline for 2017 in order to ensure that the university attains its key component in providing a high-quality student experience.

Maureen Khati, Assistant Director of Project Management: Facilities Planning, says, “We saw the need to install these paving blocks in strategic spaces, as identified by the Center for Universal Access and Disability Support (CUADS).” She says these blocks will make it easier for people with visual impairments.

Special features designed to aid visually-impaired persons

These installations have special features that will assist those students and employees with limited vision or blindness to navigate through pedestrian crossings and the different campus buildings. The university chose a unique design of tactile paving that focuses on warning and directing those with visual impairments.

UFS eager to improve accessibility and mobility

The university, and all the stakeholders involved in this initiative, are delighted to be embarking on this project and are looking forward to its successful execution. To improve accessibility and mobility, more accessible entrances and exits will be built, effective signage will be installed inside and outside buildings, but the most important aspect is that dedicated seating space will be made available in lecture rooms for special-needs students.

Khati says, “More focus has been put on installing ramps in all buildings to make them more accessible for people with disabilities, as well as other needs required to enhance accessibility at the UFS.”

For the UFS, this initiative is one of many to come, as extensive research is being done and priorities are implemented accordingly.

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