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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Competition emphasises value of mother-tongue education
2017-11-02

Description: Public Speaking Competition  Tags: Public Speaking Competition  

At the recent Multilingual Debating Competition were, from the left: Anita Muller,
local facilitator; William Magwa, master of ceremonies; Dr Chrismi-Rinda Loth,
project coordinator in the Unit for Language Facilitation and Empowerment; and
Mabatho Ntsieng, project facilitator in Community Engagement.
Photo: Supplied

The Multilingual Public Speaking Competition has been an annual event in Philippolis since 2013. The competition was established as a result of the Multilingual Information Development Programme (MIDP), a project sponsored by the province of Antwerp in Flanders, Belgium. 

The competition is jointly hosted by the Unit for Language Facilitation and Empowerment (ULFE) at the University of the Free State (UFS) and the Department of Community Engagement, also from the UFS. 

Debating in your home language
Grade 6 to 9 learners from four schools participated in this year’s competition. Bergmanshoogte Intermediate School, Madikgetla Primary School, Williamsville Primary School, and Springfontein Primary School each entered their three best speakers per grade. 

Olerato Tshiloane, a Grade 7 learner from Madikgetla Primary School, was named best speaker overall. 

Everyone debated on ‘Heritage’
The overall theme of this annual event was ‘Heritage’. Thirty six learners debated in their mother tongue on aspects of this theme, such as its definition, the role it plays in their lives, and the importance thereof. According to Dr Chrismi-Rinda Loth from ULFE, learners have to present their speeches in their mother tongues. “This emphasises the value of the mother tongue/home language within a teaching context,” she says.

This year’s competition saw 20 Afrikaans speeches, 13 in Sesotho, and three in isiXhosa. The multilingual adjudication panel was composed of teachers from the participating schools, and the head adjudicator from the Afrikaanse Taal- en Kultuurvereniging (ATKV). The ATKV is a partial sponsor of the competition and also provides the participation certificates. 

Dr Loth says ULFE and Community Engagement are looking forward to continue their collaboration, thus contributing to the empowerment of the community.

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