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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Right to Learn cyclists still solid on the pedals

2017-11-29

Asive Dlanjwa, Bloemfontein Campus SRC President, on the
morning of their departure from Bloemfontein.
Photo: Nhlanhla Modzanane

It is a new day and the Right to Learn cycling team continues to make its way to Cape Town.The team arrived at their first stop in Luckhoff on day one, after cycling for 182 kilometres in five hours and five minutes. They left Luckhoff at 05:00 in the morning on day two, heading towards Britstown via De Aar and arrived at midday. On day three, the team will rest in Britstown and will continue cycling on day four, 30 November 2017, to Victoria West for 133 kilometres via Merriman.

Looking forward to another day
Asive Dlanjwa, Bloemfontein Campus SRC President, felt confident about day two despite the strong winds that they experienced along the way. “I’m feeling strong, I actually thought after day one that I’ll be feeling a bit weak, but I just don’t know how we are going to make it in this wind,” he says. Dlanjwa and his fellow cyclists cycled for 213 kilometres to Britstown, where they ended their race for day two.

Kovsies fully behind cycling team
The tour began on 27 November 2017 in Bloemfontein, when they were sent off by Prof Nicky Morgan, former Vice-Rector: Operations, Pura Mgolombane, Dean of Student Affairs, and their Kovsie peers. Prof Morgan encouraged the team to have a wonderful and enjoyable journey, acknowledging that the journey will not be an easy one. “I want you to know that you have the support of everyone here at the UFS,” he said.

Messages of support continue to pour in for the team on the UFS social media platforms. The Qwaqwa Campus SRC President, Hlalele Masopha, also sent his best wishes to his mate, saying, “I wish the President with his crew a quantity of good fortune and extremely good success.” He says, “This is for the betterment of the students and the institution.”

There have been no reports of any injuries or medical defects incurred by the cyclists nor the supporting team who are travelling with them. The team is expected to arrive in Cape Town on 4 December 2017.

You can make a donation as follows:

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Please use the following bank details:
Bank: ABSA Bank
Account Number: 1570850721
Branch Code: 632005
Account Type: Cheque
Reference: R2L: Right to Learn
Send the proof of payment Rinda Duraan: duraanmj@ufs.ac.za

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All donations are tax deductible in terms of South African income tax legislation.

Related article:

27 November: Kovsies SRC President cycles to raise money for registration

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