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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Prof Frederick Fourie to step down: Statement by the Acting Rector, Prof Teuns Verschoor

2008-09-08

Following the announcement by Prof Frederick Fourie that he is stepping down as vice-chancellor of the University of the Free State (UFS), one cannot help but reflect on the momentous contribution he has made to the development of the UFS.

At the time of his appointment as vice-rector in 1999, the UFS was in a financial crisis. There had been three rounds of staff reductions, there were no funds for equipment or the maintenance of buildings and there was a general mood of despair amongst staff.

With his unique style and talents, and against all odds, as acting rector and as rector from 2003, Prof Fourie succeeded in bringing about a financial turnaround that once again brought hope to the staff of the UFS.

Research improved dramatically, inter alia due to the refurbishment of laboratories and the acquisition of world-class research equipment. General campus infrastructure was significantly upgraded and aesthetically improved, making the physical appearance and quality of the campus and example to other universities.

The university structure was critically analysed in all its dimensions and quality assurance projects were launched to improve the overall package of higher education offerings at the UFS.

Another initiative led to the compilation of a transformation plan that was adopted by the management and the UFS Council and that lays the basis for the years ahead.

Through these and countless other initiatives, Prof Fourie has contributed significantly to the establishment of the UFS as a nationally and internationally recognised higher education institution.

Prof Fourie has laid the foundations for the next period of academic growth and development, the value of which will only be appreciated in its full significance in historical perspective.

The UFS is saddened that the high intensity of change management processes has taken its toll on the rector, but is deeply thankful for the legacy that he leaves.

We wish Prof Fourie many productive years ahead and have faith that his remarkable intellect and capabilities will enable him to make many more contributions to the betterment of South African society.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
8 September 2008

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