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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

R12-million to train black chartered accountants

2008-10-09

The Centre for Accounting at the University of the Free State (UFS) will receive about R12-million over the next four years from the Thuthuka Bursary Fund to train black learners as chartered accountants.

The bursary fund is managed by the South African Institute of Chartered Accountants (SAICA) and is aimed at increasing the number of black students who obtain the Bachelor degree in Accounting.

Prof. Hentie van Wyk, Programme Director of the Centre for Accounting at the UFS, says that the membership of the chartered accounting profession (SAICA) does not currently reflect the demographics of the country. The aim of the bursary fund is to straighten this imbalance.

“The first intake of 50 first-year students is in 2009. The bursary fund makes provision for about R60 000 per student. This amount covers the student’s class fees, residence fees, meals and the financing of tutors. We will also make use of tutors and guest lecturers who will teach the students life skills, among others. The centre will appoint a co-ordinator to assist students with this,” says Prof. Van Wyk.

The UFS is accredited by SAICA to handle the Thuthuka training. During a monitoring visit from SAICA in 2007 the centre was the first in South Africa to obtain a 1-grading. The centre also obtained an outstanding pass rate of 94% during the recent national qualifying exam.

“We especially want to focus on the training of students from the central region. This means that the UFS will become a feeder institution of black chartered accountants for the business community in the central region of the country,” says Prof. Van Wyk.

According to Prof. Van Wyk, SAICA will do the recruitment of the students and they will be subject to a selection test. A list of possible students will be submitted to the centre, of which 50 will be chosen. One of the prerequisites is that learners must have a good mark in Mathematics. During their four years of studying students must have an average pass mark of 70%.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
9 October 2008

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