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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS honours its sport stars

2008-10-24

The UFS's sport stars are, from the left: Robert Ebersohn, junior mens sport star, Boy Soke, Sportsman of the Year, and Mari-Lise Linde, junior women sport star. Adéle Niemand, Sportswoman of the Year, was absent.

The University of the Free State (UFS) this week honoured its sport stars during the annual Kovsie Sports Dinner, held in Bloemfontein.

Boy Soke, long distance runner who has obtained national colours in all three disciplines of athletics was named Sportsman of the Year. Protea netball player Adéle Niemand was named Sportswoman of the Year for the second consecutive year.

The Cheetah and Springbok sevens rugby player, Robert Ebersohn and netball player Mari-Lise Linde were named junior sport stars.

“The inclusion of five of our students in the South African team that took part in the Beijing Olympic Games is an indication of the standard of sport at the university. We are proud of all our sportsmen and women and salute them for the effort they put in to achieving their goals,” said Mr James Letuka, Director of KovsieSport.

The UFS this year had several other achievements, namely: The inclusion of eight Free State cricket players in the amateur team, the hockey team winning the University Sport South Africa (USSA) B section, the inclusion of three soccer players in the USSA team, rugby winning the USSA competition for the second time, netball winning gold on the USSA tournament for the fourth consecutive year, and the ladies tennis winning the USSA tournament.

The following awards were also made in the university’s different sporting codes during the Kovsie Sports Dinner:

Roné Reyneke: Athletics
Boy Soke: Athletics
Murray Capon: Hockey
Cherie Smith: Hockey
Doretha Joubert: Netball
Riaan Jordaan: Cricket
Wayne Stevens: Rugby
Karin Coetzee: Tennis
Willem Steenkamp: Tennis
Gabisele Hlumbane: Soccer
Lehlohonolo Mofokeng: Soccer
Prof. Martin Dednam: Devoted service to badminton
Sarah Shannon: Special merit award for participating in the Paralympics Games in Beijing

The guest speaker was Dr Derik Coetzee who was the head of Springbok Rugby Team’s conditioning during last year’s Rugby World Cup.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
23 October 2008

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