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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Prof. Maryke Labuschagne named as best agriculturist

2008-11-27

Prof. Maryke Labuschagne, head of the Plant Breeding Division in the Department of Plant Sciences at the University of the Free State (UFS), was recently named best agriculturist by the Agricultural Writers SA, Old Mutual, Mutual & Federal and Nedbank during a prize-giving ceremony held in Stellenbosch. This year she also received an award and R30 000 prize-money from the Association for Cereal Science and Technology SA (CST-SA) for research and development, as well as a trophy and R100 000 prize-money from the National Science and Technology Forum (NSTF) for research capacity building over the past ten years. Here she is with Mr Alfonso Visser (left), a crop farmer from Hartswater on the Vaalharts irrigation scheme in the Northern Cape, who was named South Africa's farmer of the year, and Mr Marlon de Jager (right) from Aberdeen in the Eastern Cape, who was named national emerging farmer of the year.
Photo: Landbouweekblad

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