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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Facilitation session for Extended Curriculum Project

2009-03-13

The Faculty of Humanities at the University of the Free State (UFS) recently held an academic facilitation session in its Extended Curriculum Project for first-year Sociology students on the Main Campus in Bloemfontein. The purpose of this project is to improve the throughput and pass rates in the B.A. and B.Soc.Sc. extended programmes, as the failure and dropout rates in the faculty are high, especially among first-year students and in the extended programmes themselves. This will be done by establishing a support system for students in their first year of study to help them with and support them in integrating skills with the academic content of the mainstream modules. These extended programmes were introduced in 2005 in an effort to provide students who are not sufficiently prepared for higher education with a better opportunity to be successful in their studies. This year the focus will be on the first-year students in these extended programmes. Pictured are the project facilitators: Ms Melanie Nel (2nd from left), Ms Puleng Maleho (4th from left) and Ms Bianca de Vos (6th from left), with some of the students.
Photo: Mangaliso Radebe

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