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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Successful conviction on edible oil adulteration
2009-03-28

A successful conviction in the South African food industry for selling diluted olive oil under the guise of virgin olive oil was handed down in the Special Commercial Crimes Court in Durban this week.

Salvatore Pollizi, owner of the company Ital Distributors, pleaded guilty in terms of Section 105A of the Crime Prosecuting Act to selling fake virgin olive oil under the names of Antico Frantoio and Ulivo.

He was sentenced to a fine of R250 000 or three years’ imprisonment, of which R130 000 or 18 months imprisonment is suspended for five years, on condition that he is not found guilty of fraud or theft or an attempt to commit such crimes during the period of suspension.

The offence was committed in 2001 when the scandal involving olive oil being mixed with a cheaper edible oil and being sold as the more expensive virgin olive oil was uncovered by scientists from the University of the Free State (UFS) in Bloemfontein, in collaboration with Mr Guido Costas, The Olive Growers’ Association, AgriInspec and the South African Police Services.

According to Prof. Lodewyk Kock, Head of the South African Fryer Oil Initiative (SAFOI) that is based at the UFS, the conviction is to his knowledge the first successful conviction of this kind in the South African food industry.

Prof. Kock said, “The court’s decision on Monday, 23 March 2009 is good news to our country and sends out a dire warning to all fraudsters in the food industry.”

He attributed the successful conviction to the active and enthusiastic participation by Advocate Joanna Bromley-Gans from the Special Commercial Crime Unit (SCCU) in Durban, Captain Pragasen Govender from the Serious Economic Offences Unit (SEOU) in Pretoria and the team from SAFOI.

Prof. Kock said that in 2003 some of the prominent members of the edible oil industry took responsibility for the authenticity of their own oils by appointing outside laboratories for routine monitoring.

In some cases a seal of approval from such laboratories is displayed on the monitored oil containers. This is an attempt to inform oil distributors, shop buyers and consumers that these oils have been monitored by an outside laboratory for authenticity.

This “policing” has been supported by major role players in the fast-food sector like Nando’s, Spur, Captain Dorego’s, King Pie Holdings, etc. and various oil distributors like Felda Bridge Africa, Willowton Oil & Cake Mills, Refill Oils, etc.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel:  051 401 2584
Cell:  083 645 2454
E-mail:  loaderl.stg@ufs.ac.za
27 March 2009




 

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