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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Establishment of International Institute for Diversity gains momentum

2009-03-30

Prof. Teuns Verschoor, Acting Rector of the UFS, and Prof. Allen
Photo: Supplied

Prof. Josephine Allen, Emeritus Professor at Cornell University, USA, met with representatives of executive management, staff and students of the University of the Free State (UFS) during March as part of a consultative process with the university community in the establishment of the proposed International Institute for Diversity (IID).

The establishment of the IID follows the closure of the Reitz Residence in 2008. The Institute will be established on the same premises. The IID is envisaged as a centre of academic excellence for studying transformation and diversity in society – a living laboratory for combating discrimination and enabling and enhancing reconciliation in societies grappling with the issues of racism, sexism and xenophobia.

It is planned that the IID will be a multidisciplinary and multidimensional Institute with institutional governance and research responsibilities in the broad context of diversity management, and a fundamental commitment towards inclusiveness.

Prof. Allen said: “The consultation process is an important aspect of the establishment of the IID to ensure that all institutional stakeholders contribute to the project from beginning to end.”

Prof. Allen will continue her Fulbright Fellowship at the UFS this year, following an initial research period of six months in 2008.

A number of senior specialists will join UFS for different periods during 2009 and 2010, with major support from the USA Embassy and the Fulbright Programme in South Africa, to assist and advise on the establishment and roll-out of the IID.

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