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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

CED launches Family Science programme

2009-03-31

The Centre for Education Development (CED) at the University of the Free State recently launched a programme that will see 110 students from the Faculty of Education being trained in Family Science. These students will be empowered to assist parents and educators, through community workshops, in achieving further development of learners in the sciences, mathematics, technology and related issues in everyday life through the Family Science programmes that form part of the CED’s Science-For-The-Future project.

They will acquire skills to raise science literacy levels among young children by making use of everyday experiences in and around the home. Furthermore, they will be able to develop learning and teaching materials that are suitable and affordable for use in community workshops, as well as in the formal classroom situation. They will also learn to apply constructivist and hands-on methodology in the teaching of science for young children with different learning styles. As future teachers, they will then be in the privileged position to lay a firm foundation for their learners in the subject area of Natural Sciences, while at the same time reaching out to the community by presenting Family Science workshops that will qualify them for certificates. This project is sponsored by ABSA.

At the launch were, front from the left: Ms Mpai Motloli (Student Educator), Ms Elizna Prinsloo (Project Co-ordinator: CED) and Ms Zine Mogorosi (Regional Manager: ABSA Corporate Social Investment). Back: Mr Ledumile Monyake (Student Educator), Ms Lorraine Botha (Facilitator: CED), Prof Jack van der Linde (Director: CED) and Prof Gawie du Toit (Head of Department: Curriculum Studies).
Photo: Stephen Collett

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