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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

CD-ROM for learning Afrikaans as foreign language launched
2009-04-30

 
At the launch of the CD-Rom, Gesellig Afrikaans, are from the left: Ms Riana de Beer, Research Assistant at the Department of Afrikaans and Dutch, German and French, Mr Christo Steyn from Bare Creative who did the digitalisation of the CD-ROM, Prof. Van Niekerk, Prof. Engela Pretorius, Vice-Dean of the Faculty of the Humanities, Prof. Driekie Hay, Vice-Rector: Academic Planning, and Mr François Marais, Director of the Centre for Higher Education Studies and Development at the UFS.
Photo: Lacea Loader
The Department of Afrikaans and Dutch, German and French at the University of the Free State (UFS) recently launched a CD-ROM course to learn Afrikaans as foreign language at the Main Campus in Bloemfontein.

For the past ten years the Department has been offering a course in Afrikaans as foreign language to small groups at the UFS. “However, the need for this course has escalated to such an extent on the Main and Qwaqwa Campuses of the UFS that we have decided to produce the CD-ROM. We have also found that not a lot of courses to learn Afrikaans were available. Those that do exist, do not recognise the needs of adult learners,” said Prof. Angelique van Niekerk from the Department.

“International students are often interested in learning new cultures and languages and staff members would also like to learn Afrikaans in order to understand the language better. Now they are able to master the basic principles and concepts of the language,” said Prof. Van Niekerk.

The course, which will be presented on the Main Campus, comprises a basic and an advanced course. Course attendants will receive both these CD-ROMs. English is used as the back-up language and translations of all the texts are available on the CD. Contemporary Afrikaans music is used to assist in fixing sound patterns, and the pronunciation of Afrikaans sounds, words and sentences is available through the sound component of the course. Uncomplicated language jokes, advertisement texts and cartoons are used to enhance the course content and a vocabulary list and list of idiomatic language uses will be kept updated by the learners. Explanations of basic grammatical constructions are given in both Afrikaans and English and learners are assessed at the end of the course. Aspects like word order, temporal indications, etc. are covered amongst other things.

“Mastering a foreign language is time-consuming and contact with the language is very important. Although there is a contact session with a facilitator of two hours per week, it is a handy course for people who cannot attend classes regularly,” said Prof. Van Niekerk.

The CD-ROM is available from at Prof. Angelique van Niekerk, vnieka.hum@ufs.ac.za, Tel. no. 051-4012339, at R150 per CD.


Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
28 April 2009

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