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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS shares expertise in Sign Language

2009-05-07

The University of the Free State (UFS) is continuing in its commitment to reach out to other universities on the African continent. Mr Philemon Akach (pictured), a senior lecturer in the Department of Afro-Asiatic Studies, Sign Language and Language Practice, recently visited the University of Ghana to share his expertise and assist in the introduction of the Ghanaian Sign Language (GSL) as an academic course in that institution. The course will first be piloted as an “elective course” and if successful it will be a permanent feature of the University of Ghana's calendar.

Mr Akach has been instrumental in the development of GSL since the United Nations Educational, Scientific and Cultural Organization (UNESCO) sent him on a fact-finding mission regarding the education of deaf children in Ghana in 1993. Since then he has trained interpreters as well as parents and teachers of deaf children in Ghana in using the South African Sign Language multimedia grammar teaching materials. He has also guided the GSL Dictionary Project. The University of Ghana will use his books as the basis for the teaching of the GSL. This session was a follow-up to the one he had with that university in February this year.

The UFS is widely regarded as a beacon of light in the teaching of sign language on the continent and, together with the University of Witwatersrand, are the only universities in South Africa that offer sign language as an academic course.
Photo: Mangaliso Radebe

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