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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Community project teaches students psychology behind training
2009-05-13

 
Aaron Li and Marisa Smit busy teaching pre-school children how to bake biscuits at the Welpies Pre-primary School of Free State Care in Action in Bloemfontein.
Photo: Supplied


A community project of the third-year industrial psychology students at the University of the Free State (UFS) is helping students to gain a better understanding of the psychology behind training so as to facilitate a higher success rate with regard to their programme. Since 2004 the Faculty of Economic and Management Sciences and the Community Service Learning Office at the UFS have been involved in a very unique community project. The third-year industrial psychology students are required to conduct their own needs analysis to determine the needs of the community allocated to them, after which they must address this need in a viable, sustainable manner. Key to this project is training and development that often involve the unemployed and entrepreneurs. Some training is also focused on smaller children. The 340 students involved in the project this year were responsible for presenting projects at various communities in Mangaung, amongst others: The Life Cycle of a Butterfly; Small-Group Facilitation; Bake and Decorate a Cookie; Sustainable Chicken Project; How to use the Library; Fire Prevention; Peer Pressure; Team Development; Preparation for Interviews and Writing of CVs; and Early Childhood Development.

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