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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Academics receive award from SA Academy for Science and Art

2009-07-02

The South African Academy for Science and Art recently celebrated its centenary year on the Main Campus of the University of the Free State (UFS) in Bloemfontein. Academics involved with the UFS received awards during the academy’s recent awards ceremony. A Centenary Medal was awarded to Prof. François Retief, former Rector and Vice-Chancellor of the UFS, for his achievement in the medical sciences over an extended period. The NT Steyn Medal was awarded to Prof. Andries Stulting from the Department of Ophthalmology at the UFS for achievements in the Technical and Natural Sciences and Prof. Albie van Schalkwyk, formerly from the UFS’s Department of Music, received the Huberte Rupert Prize for Classical Music.

According to Prof. Hennie van Coller, Head of the Department of Afrikaans and Dutch, German and French at the UFS and also Chairperson of the Academy, the centenary celebrations were a highlight in the existence of the academy. “For the first time in years there was a mood of optimism that could not be restrained by any differences between the attendees. Political hatchets were buried and members from different racial groups took hands for the road ahead. The continuous themes were that of excellence, which may not be sacrificed,” he said.

In his address as Chairman, Prof. van Coller emphasised that the specific niche of the Academy (the development of the higher function of Afrikaans) should not limit the organisation to also be involved in Afrikaans at grassroots level (especially rural brown people and suburban white people) who often had to deal with poverty and illiteracy and who battled for survival. The Academy had to act as facilitator and offer its expertise to people like those.

At the awards ceremony of the South African Academy for Science and Art were, from the left: Mr Jaco Jacobs, who received the Elsabe Steenberg Prize for translated Children’s and Youth Literature in Afrikaans, Prof. Hennie van Coller and Prof. François Retief.
Photo: Stephen Collett

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