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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS academics to submit proposal on innovative research for smallholder agriculture

2009-08-04

Here are, from the left: Dr Bennie Grové, Department of Agricultural Economics; Prof. Schalk Louw, Department of Zoology and Entomology; Prof. Bland; Prof. Swart; and Prof. André Pelser, Department of Sociology.
Photo: Arthur Johnson

Prof. Wijnand Swart, Director of the Strategic Research Cluster (Technologies for sustainable crop industries in semi-arid regions) at the University of the Free State (UFS) recently hosted Prof. William (Bill) Bland, Chairperson of the Department of Soil Science, University of Wisconsin-Madison, USA. Prof. Bland’s visit to the UFS was linked to an initiative by Prof. Swart to forge closer links with this university by signing a Memorandum of Understanding in the near future.

Opportunities for collaborative research were discussed with various academics at the UFS, including Prof. Teuns Verschoor, Vice-Rector: Academic Operations, and Prof. Aldo Stroebel, Director: Internationalisation. A definite outcome of these talks is that six researchers from the Faculty of Natural and Agricultural Sciences, in collaboration with Prof. Bland and scientists from the Universities of Makerere and Umutara in Uganda and Rwanda respectively, will submit a joint proposal for a research programme, supported by the National Science Foundation of the USA and the Bill and Melinda Gates Foundation.

The objective of this programme, referred to as the BREAD programme (Basic Research to Enable Agricultural Development), is to support innovative scientific research designed to address constraints to smallholder agriculture in the developing world. Prof. Bland also delivered a lecture in the Faculty of Natural and Agricultural Sciences entitled, Holon Agroecology: A Conceptual Framework for a New Agricultural Expertise. The lecture was followed by a multi-disciplinary panel discussion.

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