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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Babies need time on their tummies

2009-08-07

Babies who spend more time on their tummies (in the prone position) when they are awake are more advanced in their motor development than children who are not allowed to lie on their tummies, or only for short periods, shows research published by Ms Dorothy Russell in the South African Journal of Occupational Therapy. Ms Russell is a senior occupational therapist in the Department of Paediatrics and Child Health in the Faculty of Heath Sciences at the University of the Free State (UFS). The study shows there were significant differences in the active movements of the arms and the pushing-up on the arms between prone and non-prone infants.

She says research and clinical evidence indicate that parents are not well educated regarding the value of placing their infants in the prone position during the early stages of infancy. The supine position where babies lie on the backs, leads to a decrease in the sudden infant death syndrome (SIDS), and mothers steer away of putting their babies in the prone position because of that. However, lack of exposure to prone position can result in deceased opportunities to learn functions such as rolling over, sitting up, crawling and pulling to the standing position.
Photo: Leatitia Pienaar

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