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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Students help to get the economy back to the rural areas
2009-08-14

 
At the launch of Sanlam’s Creativity for Progress Competition for the Ekn 324 group were, from the left: P.J. Bothma, Mr Frank Louw, National Sponsorship Manager of Sanlam, Dr Karen Thomas, lecturer in Economic Policy at the Department of Economics, Kaylee Wells and Eugene Maseme.
Photo: Lacea Loader


Third-year students in the subject Economic Policy Analysis at the UFS are hard at work to think of ideas on how knowledge and expertise can be taken back to the rural areas of South Africa. This is the theme of Sanlam’s national competition for universities called Creativity for Progress with a total prize money of R900 000. This year's topic is "Rural areas are failing to retain and attract skilled people and graduates, resulting in economic stagnation. How would you remedy this?"

The group of 162 students, which is divided into groups of six, must compile a project that is academically grounded, practical and implementable. They must also approach the project from a community service learning perspective and it counts a quarter of their semester mark. To encourage the students, Prof. Tienie Crous, Dean of the Faculty of Economic and Management Sciences, has sponsored some prizes for which the groups must compete. Teams of between four and six members will first compete at intra-varsity level to determine a varsity winner. The national panel members will then adjudicate the varsity winners, and invite the semi finalists to the finals. Teams will be assessed on their business proposals as well as the presentation of these proposals to a panel of judges. Last year the group from the UFS ended second in the final round of the competition.

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