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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

SIFE students second in national competition

2009-08-21

The Students in Free Enterprise (SIFE) team of the University of the Free State (UFS) obtained a second place in the recent national competition held on the campus of the University of Johannesburg. The team, consisting of 80 students from the Main and Qwaqwa Campuses, came first in the category for Entrepreneurship and second in the category for Success Skills, Business Ethics and Financial Literacy. Twenty teams competed in the national competition, of which the University of KwaZulu-Natal will represent SIFE SA in Germany during October 2009. The UFS team who made the presentations was, from the left: Christiaan Steenkamp, a second-year B.Sc. Zoology student; Malefa Bosiu, a first-year LL.B. student; Ms Tessa Ndlovu, Faculty Advisor: SIFE UFS; Zandi Mabizela, a second-year B.Com. Economics student; and Noeleen Thahane, a third-year B.Com. Tourism Management student. Mbulelo Mpofana, a third-year B.Com. Investment Management and Banking student, was absent when the photo was taken.
Photo: Stephen Collett

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