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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Leadership is about people, Tsedu

2009-09-16

Mr Mathatha Tsedu, Head of the Journalism Academy at Media24
Photo: Dries Myburgh

Download complete lecture (Pdf-formaat)

Modern-day leaders have neither the inclination nor the will to lead the very people who have entrusted them with that responsibility, said Mr Mathatha Tsedu, Head of the Journalism Academy at Media24.

The former City Press editor delivered the 2nd King Moshoeshoe Memorial Lecture at the University of the Free State in Bloemfontein last night.

He said the current state of leadership in South Africa was characterised by patronage and self-enrichment.

“The poorest of the poor and our affection for them extends only to public meetings where we mouth socialist slogans. But in reality we want nothing to do with them and they have to fend for themselves,” he said.

“Leadership has to be more than just the power of a mayor, premier, MEC or minister to dish out tenders to friends for projects that never get completed. Projects whose real legacy is the fact that the friend of the leader now drives a Hummer.”

He said leadership had to be about people but acknowledged the fact that it would not happen unless people themselves insisted on that.

“King Moshoeshoe teaches us that leadership is about taking decisions and taking risks. Not only as leaders but more especially as members of the community,” he said.

“We can address our critical challenges only if citizens’ groups, business, labour and broader civil society actively engage with the state to improve delivery and enforce an accountable government.”

He appealed to leaders to follow the example of King Moshoeshoe and always put people first, and involve them, in the decisions that they take.

“This is about concern for others and for self. It is about compassion in leadership and in society, it is about caring beyond own concerns. It is about being involved and engaged. These are the attributes that I feel King Moshoeshoe left us as a legacy of leadership. Leadership not only of the leaders but of the led,” he said.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za
10 September 2009

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