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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Training session held for IDC Nguni Cattle Development Project

2009-09-11

A training session was recently held at Glen Agricultural Institute for staff of the Free State Department of Agriculture involved in the Free State Industrial Development Corporation’s (IDC) Nguni Cattle Development Project. The training session, presented by Prof. HO de Waal and Dr Luis Schwalbach from the University of the Free State’s (UFS) Department of Animal, Wildlife and Grassland Science, was attended by 37 extension staff who was briefed on the background of the project and trained in the specific procedures to identify and nominate prospective beneficiary black farmers to take part in the project. The IDC Nguni Cattle Development Project was originally started in the Northern Cape where more than 30 beneficiary farmers are already farming with registered Nguni cattle under the guidance of the project. The project was recently implemented in the Free State Province. These two projects are using the Nguni cattle breed to spearhead rural development in these two provinces, covering a large part of South Africa. Attending the training session were, from the left, front: Dr Schwalbach, Ms KP Lephoro, Department of Agriculture in Fouriesburg; middle: Mr Benson Motsuemyane, Department of Agriculture in Boshoff, Prof. De Waal; back: Mr Nkosana Nhlapo, Department of Agriculture in Trompsburg and Mr Thsepo Teele, Department of Agriculture in Parys.
Photo: Stephen Collett

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