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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Cluster offers workshop about soil health

2009-10-12

The University of the Free State’s (UFS) Strategic Cluster 4 (Technologies for Sustainable Crop Industries in Semi-arid Regions) recently presented a workshop about soil health on the Main Campus in Bloemfontein. According to Prof. Wijnand Swart, Director of the Cluster, this topic currently enjoys high priority within the cluster. The workshop was presented to create awareness amongst all interested parties in agriculture about the important role that soil micro-organisms play in crop industries. Research in the cluster follows a “total system approach” by analysing the biodiversity of specific agronomic systems with the aim to develop so-called bio-indicators for the general health of agro-ecosystems. Dr Jill Clapperton from the University of Leithbridge in Canada and the University of Montana in the USA presented four papers during the workshop. Dr Clapperton is a scientist who has gained a lot of international prominence in the field of soil ecology and environmental health. Qualitative and quantitative responses of bio-diversity in time and space on agricultural practices, such as, amongst others, tilling as opposed to non-tilling, manuring, mulching, irrigation and the application of fertilisers, were some of the topics that were discussed during the workshop. Here are, from the left: Dr Forbes Walker, Institute of Agriculture, University of Tennessee, USA; Dr Neal Eash, Institute of Agriculture, University of Tennessee, USA; Prof. Swart; Mr Richard Fowler, Conservation Agriculture Capacitator, Pietermaritzburg; and Dr Clapperton.
Photo: Lacea Loader

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