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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS represented at international congress

2009-11-06

From the left are: Ms Van Rooyen, Ms Pretorius and Dr Stephen Walker, Senior Lecturer in Psychology at the UFS.
Photo: Supplied

Three staff members of the University of the Free State (UFS) recently attended the 39th Annual Congress of the European Association for Behavioural and Cognitive Therapies (EABCT) in Dubrovnik, Croatia. Dr Stephen Walker, Ms Chrisma Pretorius and Ms Marnelle van Rooyen, all from the Unit for Professional Training and Service in the Behavioural Sciences (UNIBS) represented the UFS at the congress.

The title of Dr Walker’s presentation was “The applicability of the maladaptive cognitive schema construct to the multi-ethnic South African context”.

Ms Pretorius, a Ph.D. student in Psychology, gave two presentations, namely “Ethnic differences in worry: A South African perspective” and “Worry, meta-cognitive beliefs and intolerance in a non-clinical multi-ethnic sample of university students” respectively.

Ms Van Rooyen, also a Ph.D. student in Psychology, presented “Cognitive schemas as predictors of disordered eating in a multi-ethnic sample of female university students”.

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