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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Two from the UFS selected to participate in USA transformation leadership programme

2009-11-29

Dr Choice Makhetha, Acting Dean of Student Affairs, and Prof. Aldo Stroebel, Director of International Affairs at the University of the Free State (UFS), have been selected by the US Embassy to participate in a Transformation and Diversity in Higher Education Leadership Programme in the USA during January and February 2010. Following a selection process in South Africa, Dr Makhetha and Prof. Stroebel are two of only five candidates selected, and the UFS is the only university in South Africa with two candidates.

Participants will meet with American scholars and experts on diversity in higher education, and visit various equity and diversity programmes at academic institutions. Discussions will focus on the real organisational implications of diversity, leadership, and changing the climate of an institution.

The programme will include investigations of campus diversity initiatives, public spaces and social forums where difficult dialogues about tolerance and social and cultural consciousness are facilitated in order to achieve acceptance and transform deep-rooted racial and ethnic conflicts. These dialogues will introduce future leaders to the practice of systematic dialogue as part of an effort to build constructive relationships.

Both Dr Makhetha and Prof. Stroebel have been involved in the conceptualisation and establishment of the Reitz Institute for Studies in Race, Reconciliation and Social Justice launched during November 2009, by inter alia facilitating the inclusion of four senior Fulbright specialists that will visit the UFS in 2010 to advise on transformation issues.

Photo: Supplied

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