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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Academic produces another book

2009-12-01

Academic, author and motivational speaker, Dr Michael van Wyk (pictured), has written another book titled Cooperative learning as a teaching strategy for the classroom: A practical guide for economics teachers.

His latest offering provides a sound theoretical framework and practical ways on how to implement the different cooperative learning techniques. It unpacks the practical aspects of the outcomes-based approach, the National Curriculum Statement for the Further Education and Training phase and cooperative learning techniques for the economics classroom.

This easy-to-read book offers a thorough introductory text for economics teachers and economics students, as well as lecturers and researchers.

“This theoretical and practical guide will support Economics teachers to present their subject in practical ways that are meaningful and learner centred,” he said.

“If this can be achieved, learners will engage effectively in the subject and an interest in the learning content may be evoked.”

The book covers the following aspects:

It introduces the foundations of the outcomes-based education approach (OBE) and the new curriculum model for South African schools.
It examines the theoretical underpinnings and practical application of cooperative learning as a teaching strategy.
It provides practical guidelines for application of cooperative learning techniques.

“This book gives an outline, in a constructive way, on how to apply the cooperative learning techniques such as Teams Games Tournaments (TGT), Student Teams Achievement Divisions (STAD), role-play, simulations, Economics quizzes, small group teaching and research projects in the classroom,” he said.

“These techniques have the potential to make a positive contribution to the enhancement of academic performances, development of social skills and an improvement of the learning skills of the learners.”

The book is designed as a theoretical and practical guide for Economics Education students, Economics teachers, Learning Area Economics and Management Science facilitators, Curriculum developers, Economics subject advisors, researchers and trainers; for the successful implementation of cooperative learning as a teaching strategy.

Dr Van Wyk is a staff member of the Department of Curriculum Studies in the Faculty of Education at the University of the Free State (UFS). He also serves on the board of the South African Foundation on Economics and Financial Education (SAFEFE).

Photo: Mangaliso Radebe

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