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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Department of Agricultural Economics and agri-business join forces

2009-12-01

Some of the guests who attended the Department of Agricultural Economics' half-century celebration dinner were, from the left: Ms Chrisna van Heerden from Cape Wools; Mr Gielie Swart from Corporate Guarantee; Mr Jaco Heckroodt from VKB (Vrystaat Koöperasie Beperk) in Reitz; Mr Arno van Vuuren from NWK Beperk (Noord-Wes Koöperasie); Prof. Johan Willemse, Departmental Chairperson of the Department of Agricultural Economics at the UFS; and Ms Marcine Morsavel from GWK Beperk (Griekwaland-Wes Koöperasie).
Photo: Stephen Collett

The Department of Agricultural Economics at the University of the Free State (UFS) launched a bursary programme to support students studying Agricultural Economics during its recent half-centenary celebrations.

More than half a million Rands were collected from various agri-businesses at this prestigious event in order to support approximately 16 Agricultural Economics students from 2010 onwards.

“The Department is proud of the past 50 years’ training of students for agriculture in the fields of research, governance, banking and the agri-business environment and we have launched the bursary programme in order to position the University closer to agri-businesses,” said Prof. Johan Willemse, Departmental Chairperson of the Department of Agricultural Economics at the UFS.

The agri-businesses, who will act as sponsors, also benefit from the project, because they are afforded the opportunity to identify promising Agricultural Economics students as potential employees and to expose them to the activities of the businesses by means of holiday work. Upon completion of his/her studies, the student will already be fairly familiar with the circumstances of the specific agri-business and loyalty towards the business will already have been established.

Students who major in Agricultural Economics may apply for the bursary programme.

Agri-businesses that have already agreed to act as sponsors are Omnia Fertilizer, Pioneer Foods Pty, Suid-Wes Koöperasie Beperk, Corporate Guarantee, GWK Beperk (Griekwaland-Wes Koöperasie), VKB (Vrystaat Koöperasie Beperk), the National Woolgrowers Association and NWK Beperk (Noord-Wes Koöperasie).

More information can be obtained by phoning Ms Marie Engelbrecht on 051 401 9054.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
1 December 2009

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