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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Free State University Choir wins competition in Prague

2009-12-15

This past weekend, the Free State University Choir, under the directorship of Mr Corné van Pletzen, won the Christmas Music Festival Competition in Prague in the Czech Republic. 25 choirs from amongst others Spain, Hungary, Slovakia and Russia also participated in the competition.

It is the first time in the 10 years that the Christmas Music Festival Competition is presented that an overall winner of the festival and the competition was announced.

The choir originally only participated in the festival part of the Christmas Music Festival. Later, at the end of the competition, they were asked by the judges to prepare a song for the prize-giving ceremony, not knowing that the judges were judging them for the competition.

Mr Van Pletzen said, “Finally, after all prizes had been handed out, a trumpet fanfare announced the Free State University Choir as the overall winner of the competition. Our choir was also requested to close the competition with a song; that we did, whereupon our students sang the National Anthem with pride and with tears in their eyes.

The choir’s presentation was unique as they included a great variety of songs in their programme, amongst others some of Mr Van Pletzen’s own compositions and a song from Africa, Wana Baraka.

According to Mr Van Pletzen, six of the choirs obtained more than 90% during the competition. The Free State University Choir was however overwhelmed with positive feedback on the standard of their presentation from the audience, other participating choirs as well as the judges.

Most of the 38 choir members have already been members of this choir for three years now and this is the third time that most of them are singing overseas.

They will bring home a beautiful glass trophy.

Mr Corné van Pletzen.

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