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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Faculty of Economic and Management Sciences gives a warm welcome

2010-02-17

From left: Sanet Snoer and Elanie van der Westhuizen, two of the coordinators of the Academic Support Programme at the Faculty of Economic and Management Sciences.
Photo: Supplied

The Faculty of Economic and Management Sciences at the University of the Free State (UFS) recently held a welcoming event for their B.Com four year curriculum students.
The event focused on the Academic Support Programme that is initiated by the Teaching and Learning division of the faculty. The programme is coordinated by Dr Liezel Massyn, Sanet Snoer and Elanie van der Westhuizen from the Faculty and a large group of around 350 students attended the welcoming event.

According to Me Snoer, the aim of the support programme is to improve throughput rates amongst students. A programme such as this one will help all the students form part of an ever-growing academic culture.

At the event the importance and purpose of the programme was put under the spotlight.
One of the objectives of the programme is to help the students learn how to apply the skills that they learn in the Skills for Lifelong Learning module on the content of two academic modules (Human Resource Management and Business Management).

The students were introduced to the facilitators and faculty staff involved. They had the opportunity to ask questions about any unclear aspects of the programme. Afterwards, the students received guidance whilst registering for the support sessions.
- Lize du Plessis

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