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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

A huge student turnout for NBT
2010-02-24

Ms Babongile Bomela (seated, left) and Mr Riekie Vickers (seated, right) with some of the first-year students who wrote the NBT's. They both acted as invigilators for the tests.
Photo: Mangaliso Radebe


More than 5 000 first-year students at the University of the Free State (UFS) recently wrote the National Benchmark Tests (NBT).

These tests are used to complement first-year students’ Grade 12 results and provide a profile of student competencies that the university can use to improve the quality of teaching and learning to enhance student success.

This was the first time that the UFS had made use of the NBTs, which were thoroughly piloted at several South African universities during 2009.

“A total of 5 449 students from the Main, South and Qwaqwa Campuses participated in this very ambitious testing process,” said Ms Merridy Wilson-Strydom from the Centre for Higher Education Studies and Development (CHESD) at the UFS.

“Altogether 7 687 test papers were completed. This is an excellent turn-out and highlights our students’ commitment to their studies.”

It was compulsory for all students (excluding those from the Faculty of Health Sciences) to write the Academic and Quantitative Literacy Test (AQL). Students from the Faculties of Economic and Management Sciences as well as Natural and Agricultural Sciences also wrote the Mathematics Tests.

“AQL targets students’ capacity to engage successfully with the demands of academic study in the medium of instruction, and the ability to manage situations or solve problems in a real context that is relevant to higher education study, using basic qualitative information that may be presented verbally, graphically, in tabular or symbolic form,” she explained.

“The Mathematics Test targets students’ ability with regard to mathematical concepts that are formally regarded as part of the school curriculum and tested in the Mathematics Examination Papers 1 and 2.”

The NBTs have been developed with inputs from over 300 academics from all the 23 universities in the country. They are available in English and Afrikaans.
Data integrity is quality-assured by the Assessment Systems Corporation in Michigan, USA, and further interrogated by the Education Testing Services in Princeton, New Jersey, USA.

The NBT results of UFS students will be available by the middle of March 2010. First-year students who do not perform at the required proficiency level in the academic literacy domain will be required to complete a language development module. This module is offered in both English and Afrikaans, depending on the chosen medium of instruction of the student.

Media Release:
Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
2 March 2010
 

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