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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Universities join hands in developing literacy tests

2010-03-19

At the signing ceremony, from the left, are: Prof. Driekie Hay (Vice-Rector: Teaching and Learning), Prof. Albert Weideman (Head: Department of English) and Prof. Lucius Botes (Dean: Faculty of the Humanities).
Photo: Supplied

The development of academic literacy tests recently took a step into the future with the formal establishment of the Inter-institutional Centre for Language Development and Assessment (ICELDA).

ICELDA, under its first executive head, Prof. Albert Weideman, Head of the Department of English at the University of the Free State (UFS), is a cooperative venture between the multilingual Universities of Pretoria, North-West, Stellenbosch and the Free State.

It is dedicated to the development of reliable state-of-the-art academic literacy tests and currently makes 32 000 tests available to partnering universities annually.

Most notably, it has produced three of the most reliable academic literacy tests in the country. These include an Academic Listening Test and the Test of Academic Literacy Levels (TALL) for undergraduate students, with reliability levels that are more than 20% above international benchmarks.

“We are even more excited about our Test of Academic Literacy for Postgraduate Students (TALPS), which is already a crucial instrument in determining the literacy levels of postgraduate students at the Universities of the Free State, Pretoria and North-West,” said Prof. Weideman.

In addition, ICELDA is currently piloting studies for language tests for financial advisors, nurses, students of disaster management, as well as police studies at Unisa.

ICELDA will also collaborate with the Centre for English Language Communication (CELC) at the National University of Singapore.

“One of the undertakings I made on my visit to Singapore a year ago was that I would assist in every way I could with the building of joint expertise with CELC in language testing,” said Prof. Weideman.

“However, our focus will remain firmly on research.”

He said his goal was to employ the surpluses generated by selling tests to provide promising students with bursaries to stimulate further study and design of academic literacy and other language tests.

By drawing more researchers into the field, Weideman said, ICELDA could provide the capacity for developing reliable language tests that South Africa had always lacked.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za
19 March 2010

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