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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS Qwaqwa student off to the USA

2010-03-29

Ayanda Xaba.
Photo: Supplied

Ayanda Xaba, a second-year student from the Department of Political Science of the University of the Free State’s (UFS) Qwaqwa Campus, has been selected as a participant in the Africa English Language Study Programme. The programme is organised by the United States Embassy in Pretoria and 30 candidates from all over Africa have been selected for a training programme of two months in the USA.

Ayanda shall be an incumbent at the University of Delaware (UD) from 21 June-18 August 2010. The programme focuses on language acquisition, leadership skills building and civic education and engagement. The UD programme will include a cultural component that comprises excursions and meetings with civic organisations, journalists, local, state and federal officials that focus on government, media, and other relevant topics.

Although English language acquisition is the main focus of this exchange, grantees will also participate in a leadership seminar and complete a hands-on service project (student-led, staff-supported) in which grantees will volunteer in a niche area that has applicability in their home countries. As a part of this project, participants will develop an action plan outlining steps to initiate and implement a project appropriate to their home community. In order to increase the likelihood of implementation of the project upon their return home, relevant UD staff will provide follow-on online support, trouble-shooting, and monitoring after their departure from campus.

Ayanda has selected to be involved in a programme on Career Guidance for university students. She hopes to implement the training on the Qwaqwa Campus upon her return.

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