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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Authentic leaders inspire themselves

2010-04-30

Dr Renalde Huysamen and Mrs Marietjie du Plessis.

Leadership is held in very high esteem. In today’s world the ability to lead and motivate yourself and others is of the utmost importance. This year, Dr Renalde Huysamen and Marietjie du Plessis from the Centre for Higher Education Studies and Development (CHESD) at the University of the Free State (UFS), continue to build on a year-long Leadership-Learning Community Programme that they launched last year.

The aim of the project is, amongst others, to assist academic and non-academic staff at the university not only to discover their own strengths as leaders, but also to dream about it in order to achieve lively, sustainable and flourishing communities of collaborative learning and development. During the first six months of the programme staff members of the UFS investigate their personal and professional experiences and in the process they grow as individuals and authentic leaders.

The group is very diverse in terms of race, gender, language and qualifications. According to Mrs Du Plessis this diversity creates an opportunity where participants learn to understand themselves and others better. Firm ties are forged in a supportive, safe and stimulating environment in which mutual learning can take place.

During the last six months of the year the focus is on research outputs for academic staff en projects for non-academic staff. Some personnel have already published articles and managed to build international relations by means of this. Non-academic personnel have engaged in projects to improve provision of service with great success.

The Leadership Programme comprises 40 hours and includes breakaway sessions, group and individual activities, interviews and conversations, out-door activities, narrations and research methodology. The sessions take place on the UFS campus, but two breakaway sessions at resorts near Bloemfontein are also undertaken. Although this programme has been launched in the Higher-Education sector, it can also be adapted to fulfil the needs of any other sector, says Dr Huysamen.

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