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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Kovsie overturns 60-year tradition at karate championships

2010-05-06

Bruno Schalbach.
Photo: Supplied

Bruno Schwalbach, a first-year accounting student at the University of the Free State (UFS) returned home with a gold medal after his victory at the men’s open karate division at the South African JKA Championships that were recently held in Johannesburg.

According to Dr Pieter le Roux, Main Coach at the Kovsie Karate Club and also attached to the UFS’s Department of Soil- and Crop- and Climate Sciences, this is a truly remarkable achievement. Bruno is the first competitor from outside Johannesburg, in the past sixty years, who took this title home. What makes this achievement even more special is that Bruno has already won gold in his first year after leaving school.

Bruno, a third dan in karate, who has a string of international victories under his belt, as well as full Protea colours in Karate, is also an instructor at the Kovsie Karate Club.

Since 1964 the Kovsie Karate Club has produced 28 Proteas. This was also one of the most successful clubs that participated in the championships, because it was members of this club that walked off the two most important trophies at these championships.

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