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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS strengthens ties with Mexican university

2010-05-11

At the First Joint Subcommittee on Technical, Scientific and Technological Co-operation were, from left: Prof. Nahum Marban-Mendoza, Chairperson of the Department of Agroparasitology, UACH; Dr Gisela Pena-Ortega, Director of the Office for International Affairs and Academic Exchange, UACH; Prof. Wijnand Swart, Director of UFS Strategic Academic Cluster 4: Technologies for Crop Industries in Semi-arid regions; and Dr Victor Pinto, Department of Parasitology, UACH.
Photo: Mercedes Cuenca

In 2006, the University of the Free State (UFS) signed an institutional agreement with the Autonomous University of Chapingo (UACH) in Mexico. This made the UFS the first South African academic institution to establish scientific relations with Mexico.

It was for this reason that Prof. Wijnand Swart, Director of the UFS Strategic Academic Cluster 4: Technologies for Crop Industries in Semi-arid regions, was invited to participate in the First Joint Subcommittee on Technical, Scientific and Technological Cooperation held recently in Mexico City. During his visit, Prof. Swart secured the working relationship between the UFS and the UACH.

During the first meeting of the Mexico-South Africa Bi-national Commission, the Mexican Foreign Secretary and Minister of Foreign Affairs and South African Minister for International Relations and Cooperation signed a joint statement. The statement, “Mexico and South Africa: Towards a Priority Relationship”, together with a Scientific and Technological Cooperation Agreement, will lay the foundations for monitoring existing collaboration and promote new actions between institutions in Mexico and South Africa.

Prof. Swart spent the remainder of his stay in Mexico presenting lectures to staff and students at the UACH on integrated pest management and challenges facing South African agriculture. He also engaged in discussions with Dr Gisela Pena-Ortega, Director of the UACH Office for International Affairs and Academic Exchange, about the establishment of a staff and student exchange programme with the UFS.

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