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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Kovsies still enjoy successful exchange opportunity
2010-08-25

 
Students Ian Botha, Lize Swart and SW Meintjies with Prof. Izak Groenewald (second from right) at the O.R. Tambo International Airport in Johannesburg upon the student’s recent departure to Virginia Tech. Photo: Supplied

More than a decade ago, the then Chairperson of Free State Agriculture, Piet Gous, in collaboration with the then Dean of the Faculty of Natural and Agricultural Sciences at the University of the Free State (UFS), Prof. Piet Wilke, started an exchange initiative which still makes a difference to students’ lives today.

Students at the university get the opportunity to go and study at the Virginia Polytechnic Institute and State University (Virginia Tech) in Blacksburg in the United States of America (USA) during the second semester. During the first semester the UFS then receive American students. Since its inception in 1998, 142 students have already participated in the exchange programme.

“It is not only about six months’ studies at an American university. It is about the expansion of horizons, the creation of new frames of reference and exposure to other cultures and customs in order to attain and experience more life capacity,” says Prof. Izak Groenewald, Director of the Centre for Sustainable Agriculture and Rural Development at the UFS. Prof. Groenewald has acted as coordinator of this student exchange programme since 1997.

According to Prof. Groenewald, the secret of the successful programme rests with the fact that Kovsies pay their tuition and accommodation fees at the UFS as if they were studying here. However, they enjoy the privileges at Virginia Tech. Similarly, the American students pay their corresponding fees at Virginia Tech and then enjoy the privileges offered by the UFS. 

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