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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS wins national serenade competition

2010-09-07

The men from Veritas show why they won the National “Sêr” competition.
Photo: Provided

After many months’ practice, sweat and late nights, the “sêr” group of Veritas, a men’s residence at the University of the Free State (UFS) managed to make name nationally and bring home a coveted crown.

At the recent National “Sêr” Competition hosted by Stellenbosch University (US), this group of talented young men made a clean sweep when they snatched up the prizes in the Men’s Residence section, the best performance of a song for their gospel medley, as well as the prize for the overall winners.

The competition, which took place at three venues, was attended by approximately 3 000 people. The competition was presented in the Endler Hall of the Music Conservatory of the US and the halls of the Secondary School Bloemhof and Paul Roos Gymnasium. According to Corneil Müller, one of the adjudicators at the Endler Hall, the majority of the adjudicators agreed that Veritas deserved the first prize. The other adjudicators at this hall were Karen Meiring, Bondina Osterhoff, Saranti Rheeders, Leonore Bredekamp and Sidumo Jacobs.

According to the head student of Veritas and second tenor in the “sêr” group, the group did not really expect to win all the prizes. However, when the audience gave them a standing ovation, the group started to think that the first prize really was within their reach.

Their gospel medley is close to the hearts of the entire group. It is the men’s way to say thank you for their talents. “It is a very special song for us – it means a lot to each one in our group,” says Herman. To win the prize with for this medley for the best performance of a song was the cherry on the top for these men. “We did not even know that such a prize existed!” says Herman.

The ladies of Sonnedou Residence’s “sêr” group also participated in the competition. This section of the competition was won by Vergeet-My-Nie from the North-West University (NWU).

Media Release
Issued by: Lacea Loader
Director: Strategic Communication (actg.)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za
7 September 2010

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