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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS at the forefront of college lecturer training

2010-12-08

Prof. Jonathan Jansen (Vice-Chancellor and Rector, UFS), Butah Makgalemele (FET lecturer), Prof. Dennis Francis (Dean, Faculty of Education), Prof. Daniella Manning-Coetzee (Director: CED), Felicity Skully (EDTP-SETA, sponsors), Thantshi Masitara (SACCI) and Erica Odendaal (VEOP project coordinator) during the launch of the VEOP at the UFS South Campus.
Photo: Christiaan van der Merwe

The Centre for Educational Development (CED, which will be known as the School for Continuous Education from 2011) of the Faculty of Education at the University of the Free State (UFS) recently launched its special new programme for the furthering of the education of college teachers. The Vocational Education Orientation Programme (VEOP) is geared towards improving the teaching qualifications of Further Education and Training (FET) College lectures.

The programme focuses primarily on college lecturers without professional teaching qualifications, in a sector of the education system that has been long neglected according to Prof. Daniella Manning-Coetzee, Head of the CED.

This is all said to change with the implementation of the VEOP. The CED has already established training centres in Bloemfontein, Qwaqwa, Kroonstad, Thaba N’chu and Sasolburg, serving a total number of 240 lecturers. Topics specifically related to the FET College sector which these lecturers will be schooled in, include teaching methodology, assessment, workplace learning, FET College policy and planning, and action research.

The VEOP was developed by a national task team and reference group representing both universities and FET Colleges, and will be a 30-credit programme counting towards the 120-credit Vocational Education Certificate which is currently under development.

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