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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Reconciliation ceremony brings a closure to the Reitz incident

2011-02-08

The South African Human Rights Commission (SAHRC) and the University of the Free State (UFS)
are pleased to announce the successful conclusion of the Equality Court complaint against the four
former UFS students for their recording and dissemination of a video which demeaned and
humiliated five university workers in 2007.

The closure of the complaint culminated tonight in a moving reconciliation ceremony held on the
Main Campus of the UFS in Bloemfontein. The key event of the evening included the reading of
messages of apology from Prof. Teuns Verschoor, Vice-Rector, on behalf of the institution, and Mr
Danie Grobler, on behalf of the former students; and a message of acceptance of the apologies
from Ms Emmah Koko on behalf of the workers.

Deputy Chairperson of the SAHRC Commissioner, Pregs Govender, said of this historic event:
“The courage and compassion shown by the workers together with the students’ willingness to
embrace the spirit of change have enabled a process of justice, transformation and reconciliation
that is an inspiring example for South Africa. The process, led by Prof. Jonathan Jansen, Vice-
Chancellor and Rector of the UFS, whose term began just after this incident, has laid a significant
foundation for the future. It is significant, not just for this university, but for all educational
institutions, including schools.”

“The ceremony of apology, forgiveness, and reconciliation represents a historic event – not only for
our campus, but also for the country. It lays the groundwork for building a new university culture and
climate. “Reitz” hurt all of us, and we can finally close the book on the past and rebuild our
institution to be a truly non-racial university where we respect each other, first and foremost, for our
common humanity,” said Prof. Jansen.

Messages from among others former President Nelson Mandela, Archbishop Emeritus Desmond
Tutu, and the Presidency, were also read.

The day started off with a seminar on reconciliation, hosted by the SAHRC, UFS and the Mangaung
Local Municipality. Former Chief Justice Pius Langa was the keynote speaker at this event. Other
participants in the seminar included Mr Lawrence Mushwana, Chairperson of the SAHRC; Mr Wally
Serote from the Freedom Park; and Mr John Samuel, Director of the International Institute for
Studies in Race, Reconciliation and Social Justice at the UFS.

Media Release
25 February 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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