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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Open Day 2011 attracts thousands of prospective Kovsies

2011-05-04

Prof. Jonathan Jansen, Vice-Chancellor and Rector, enjoying the Open Day with two of our students
Photo: Gerhard Louw

Low academic standards may be an accepted norm in society, but will by no means be tolerated at our university. This was the core message of the speech made by Prof. Jonathan Jansen, Vice-Chancellor and Rector, to learners, parents and teachers at our university’s annual Open Day, which took place on Monday, 2 May 2011.

Approximately 6 000 people gathered on our Main Campus in Bloemfontein, where they were introduced to senior staff members and deans and allowed to visit each of our seven faculties. Exhibitions from residences and student organisations also competed for the attention of prospective students.

Prof. Jansen assured attendees in the Callie Human Centre that they can look forward to quality education and an academic climate which aims at producing only the best academics and citizens for South Africa. He explained the steps that are being taken to improve the quality of education at the UFS, such as raised entrance criteria and compulsory class attendance in some of our modules.

He said the raised standards have already proven to increase pass rates, as well as attract high-quality students, as we managed to attract 146 students with six or more A-symbols in Grade 12 this year. This is also evidence in the university managing to deliver two Rhodes scholars, Sannah Mokone and Dirk Bester, in one year.

He also assured parents of their children’s safety, reminding them that not only is Bloemfontein one of the safest cities in South Africa, but students at the UFS are also taught to respect each other. “Students are treated as humans and everyone is treated the same. We are all Kovsies here.”

A record number of 1 000 applications for admission to the UFS in 2012 were received and bursaries to the value of R150 000 were given to prospective students during the day.

Media Release
4 May 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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