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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

US professor makes the case for public scholarship
2011-08-17

 

The Eatman family from the left: Jasmin Eatman, Prof. Timothy Eatman and Mrs. Lorraine Eatman

The university of the 21st century should not be an ivory tower; rather it should work with communities to co-create things of public value. This was one of the observations made by visiting US Prof. Timothy Eatman. He delivered a public lecture on the topic Public Scholarship and the democratisation of knowledge in the engaged university at the University of the Free State (UFS) on Monday, 15 August 2011. Prof. Eatman challenged people at the lecture to think about richer ways of thinking about engaged public scholarship and said they need to prepare for a new citizenry of academia.

Prof. Eatman, an assistant professor of Higher Education at Syracuse University in the United States, said that knowledge was revealed in diverse ways and advised institutions of higher education to demonstrate an increasing sensitivity to issues of relevance to public good. Prof. Eatman said the present era calls for the development of a more sophisticated understanding of knowledge creation.

Prof. Eatman, who is visiting our country for the first time, brought along his mother, Lorraine, and daughter, Jasmin, who performed a contemporary dance during the event. The family had been in Bloemfontein for the past week or so and Eatman expressed his gratitude to staff and people of Bloemfontein, saying he can deliver personal testimony to the beauty of the Free State.
 

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