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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Lunch-time lecture on the subject of contested memories

2011-08-23

Guests at the lecture from the left: Dr. Sheila Aronstam, a former UFS Council member; Dr. Eva Hoffman and Henya Bryer a survivor of the Holocaust
Photo: Amanda Tongha

Acclaimed Polish author and academic Dr Eva Hoffman visited the University of the Free State’s (UFS) Bloemfontein Campus on 16 Augustus 2010 to deliver a lunch-time lecture on the subject of contested memories.

Speaking about the after-effects of unjust violence on second-generation Holocaust survivors, Dr Hoffman drew some parallels between the history of Eastern Europe and that of South Africa, stating that with some categories of conflict and prejudice the context in this region of the world might not be too remote. Dr Hoffman, born to Jewish parents who survived the Holocaust, told the audience that in most instances the past was still alive in the present.

Talking about traumatic memories, Dr Hoffman revisited her family’s suffering during the Holocaust and stated that the second generation lives with the paradoxes of indirect knowledge. According to her there has to be acknowledgment of the injustice to put the conflict and tension inherited from a repressed history truly to rest. Referring to the work of the Truth and Reconciliation Commission (TRC), she said wrongs could not be forgiven until they were admitted.

Dr Hoffman, who is the author of books such as Lost in Translation: life in a new language and Stetl: the life and death of a small town and the world of Polish Jews, praised the university for being on the forefront of social issues in democratic South Africa.

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