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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Golden Key Chapter of the UFS walks away with gold status

2011-10-13

This generation has to find a mission, something they can be as passionate about as their predecessors of the 1970s were. A greater nation has just risen. At the 2011 South African Golden Key Summit, were from left: Mr Ruddy Banyini, outgoing President: UFS Chapter; Mr Puso Thahane, President: Wits Chapter, and Mr Katleho Mohono, Vice-President (Internal): Wits Chapter.
Photo: Leonie Bolleurs

Our university earned gold status as one of the top chapters in the country. This was one of four awards won by the UFS at the 2011 South African Golden Key Summit held at the Bloemfontein Campus from 6-8 October 2011.

Mr Ruddy Banyini, outgoing Golden Key president (UFS) and the president of the Wits Chapter jointly received the Regional Student Leader of the Year award. The UFS Chapter also took third place for Best Community Service as well as for Best Campus Awareness Initiative. This follows hot on the heels of the chapter winning the Golden Key International Chapter Service Award for the second consecutive year in May 2011.

The summit also yielded some new challenges for all chapters. Mr Banyini and his counterparts from the University of Witwatersrand are on a mission to cultivate a nation of thinkers. This follows the successful hosting of a Thinkers Symposium by the Wits Chapter to determine the contribution thinkers could make towards shaping a better society. “This initiative will see all students on campus mobilised and actively participating,” Mr Banyini said. “Thoughts without action are just thoughts. We are all aware of social ills in our country, yet only a few come forth with a solution,” stated Mr Katleho Mohono (Wits).

The involvement of Golden Key members in helping to create solutions for national problems has triggered a series of think-tank symposiums organised by various chapters. The result has been an exponential growth in the numbers of those collectively involved in the on-line National Planning Commission’s consultative forum. “The impact of mobilising the best current academic achievers in Higher Education opens up exciting new possibilities through constructive student engagement with society’s issues,” Dr Derek Swemmer, Registrar at the UFS,” said.

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