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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

New book looks at ways in which to tackle HIV-challenges

2011-11-29

Prof. Dennis Francis with Marjorie Human who designed the cover of the book, Acting on HIV.

The HIV pandemic has brought out the best and worst in humans in terms of response. On the one hand it has prompted stigma and violence and on the other it has brought about constructive and supportive responses from various individuals and groups. A new book, Acting on HIV, edited by Prof. Dennis Francis, Dean of the Faculty of Education at the University of the Free State, looks at how drama can be used to promote vital social change as well as individual behavioural change.

Acting on HIV offers a systematic inquiry into drama as an approach to discuss HIV/AIDS and related attitudes and behaviours. The book is a scholarly text and includes the work of some twenty exceptionally creative authors. Contributing authors to the book include, amongst others, Proff. Hazel Barnes (University of the Witwatersrand), Rob Pattman (Stellenbosch University) and Yvonne Sliep from the University of KwaZulu-Natal.

“This project started in 2009 and has taken much of my time to bring together the work of exceptionally creative authors. The research that is communicated through the book is original and timely and makes a significant contribution to conversations about the role/s and significance of drama in addressing issues of HIV & AIDS,” says Prof. Francis.

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