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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

African Union acknowledges one of our own

2012-01-23

Prof. Maryke Labuschagne
Photo: Hannes Pieterse

The African Union awarded an international award to Maryke Labuschagne, a professor in Plant Breeding at our Faculty of Natural and Agricultural Sciences, for her contribution to science in Africa.

Prof. Labuschagne received the African Union Kwame Nkrumah Scientific award in the category Life Sciences – Continental level. This is the highest level of this prestigious award programme.

The African Union Commission is committed to ensure that science and technology contributes to sustainable development efforts. In 2008 the African Union Commission launched the prestigious African Union Scientific Award Programme. This programme was later renamed the African Union Kwame Nkrumah Scientific awards.

The programme is implemented at National level for young researchers, Regional level for women scientists and is open to all scientists on Continental level.

The Continental level is the highest level of the programme. The objective is to give out scientific awards to top African scientists for their scientific achievements, valuable discoveries and findings.

Prof. Labuschagne has been part of our university for the past 23 years. Over the last 20 years she has been involved in training and educating scientists in plant breeding all over Africa. Her work also entails the development of better cultivars to ensure food sustainability on the continent.

“I really did not expect to win this award. The criteria were really strict and one always sells yourself and your achievements short,” says Prof. Labuschagne.

With this award, Prof. Labuschagne also receives US $100 000 (about R 804 180) in prize money, which will be used to renovate her department’s lab facilities and provide bursaries.

The official award ceremony will be held on Saturday 28 January 2012 at the United Nations Conference Centre in Addis Ababa, Ethiopia.

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