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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Kovsies salute its Guinness World Record Holder

2012-02-03

Volksblad journalist Christal-Liza Thomas interviewed Hermann van Heerden.
Photo: Amanda Tongha

He had to wait three months for the Guinness World Record office to verify his world-record attempt but it is now official. Kovsie-student Hermann van Heerden is a Guinness World Record holder.

On 01 February 2012 the B.Ed. Kovsie student proudly showed his certificate to Prof. Jonathan Jansen and others at the Bloemfontein Campus of the University of the Free State (UFS). In October 2011 Hermann, who was born with spina bifida, a developmental congenital disorder, wheeled himself into the record books by holding a stationary wheelie in his wheelchair for 10 hours and 1 second.

He achieved this record as part of celebrations marking a decade of existence for the Unit for Students with Disabilities (USD) at the UFS.

With the support of his fellow Kovsies, Hermann embarked on his record attempt on 11 October last year. He started at 03:15 and held his wheelie until 13:16.

The minimum time set for Hermann to achieve a Guinness World Record was four hours and he bettered this by six hours. During his attempt, the Kovsie student did not have any food or water and was not allowed a bathroom break.

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