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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Valuable opportunity for future educators

2012-02-13

The UFS will award bursaries to about 670 students this year. These bursaries, to the value of over R42 million rand, will give these students the opportunity to follow their dream of becoming educators in South Africa. At the selection process were, from the left: Prof. Gawie du Toit, Programme Director: Initial Teacher Education at the UFS, Dr. Rantsie Kgothule, Teaching Practice Coordinator at the UFS Qwaqwa Campus; Ms Fiona Padayachee, Deputy Director: Recruitment and Selection in the Free State Department of Education; and Mr Kennedy Vilankulu, Information Manager at the Fundza Lushaka bursary scheme.

This year, 675 students from the University of the Free State’s (UFS) Faculty of Education will be awarded bursaries worth more than R42 million from the Fundza Lushaka bursary scheme.

The selection process for the recipients is already underway. Although each student’s academic performance plays a vital role in the selection process, beneficiaries are also selected based on performance in scarce subjects like mathematics, science and African languages.

“We are trying to attract and train as many teachers as possible. Hoping they will honour their contract and teach in South Africa” said Mr Kennedy Vilankulu, Information Manager at the Fundza Lushaka Bursary Scheme.

Mr Vilankulu commended the faculty on its management of the bursary scheme. This is evident in the close liaison between the faculty, on both the Bloemfontein and Qwaqwa campuses, and the Free State Department of Education. Just over 90% of the beneficiaries of the bursary scheme study at the UFS.

Prof. Gawie du Toit, Programme Director: Initial Teacher Education (ITE) says the quality of a school can never exceed the quality of its teachers. It is the faculty’s aim to educate caring, accountable and critically reflective education practitioners. These teachers must be able to act as agents of change in diverse educational contexts. Prof. Du Toit said it was a privilege to collaborate with both national and provincial Departments of Education in this venture.

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