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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS part of project to translate Bible into Sign Language

2012-02-15

Signing welcome to the UFS was, from left: Sias Graig from Gauteng; Agnes Dyabuza from the Western Cape; and John Keitsemore from the Free State.
Photo: Amanda Tongha

Plans to have the Bible translated into South African Sign Language were discussed at our university. This project is the first of its kind in the country and our university is playing an active role in it.

Representatives from various church denominations and deaf-friendly local and international organisations met on the Bloemfontein Campus. Wycliffe Bible Translators, Talking Hands, the International Missions Board and Seed, an organisation from Australia, were some of organisations represented. Representatives from Lesotho and Swaziland also attended the meeting.

Participants met for the first time in Johannesburg in October 2011. The recent meeting was to discuss the project moving forward. The translation project is expected to be completed in five years time and the final product will be released on a DVD, featuring Bible stories chronologically.

Organiser Lisa Craye says Bloemfontein was not only chosen as venue because it is central, but also because of the work that had already been done by UFS staff member Susan Lombaard. Ms Lombaard, who works at the Unit for Language Facilitation and Empowerment, did her master’s degree on the need for a Bible in South African Sign language in 2003.

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