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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS starts lecture series on reconciliation and empathy

2012-02-28

Attending the inaugural Dialogue between Science and Society lecture were from left: Profs Pumla Gobodo-Madikizela, Jean Decety,Dr Melike Fourie, a researcher at the University of Cape Town, and Prof. Driekie Hay, Vice-Rector: Academic.
Photo: Johan Roux
28 February 2012

The University of the Free State has begun with the first of a series of lectures that will deal with issues of humanity.

The Dialogue between Science and Society Lecture series, hosted by Prof. Pumla Gobodo-Madikizela, will bring together different disciplines such as Psychology, Psychoanalysis, Neuroscience and Literature to explore the broad field of reconciliation and empathy.

Prof. Jean Decety, a leading scholar in the social neuroscience of empathy at the University of Chicago delivered the inaugural lecture on 23 February 2012. He spoke about the social neuroscience of empathy and moral reasoning.

Drawing lessons from US president Barack Obama’s book, The Audacity of Hope, Prof. Decety opened his speech with a quote on empathy as the glue that makes much of social life possible. He said a feeling of empathy means putting yourself in somebody else’s shoes. Prof. Decety discussed in depth the link between empathy and helping, saying that it linked to morality.

Prof. Gobodo-Madikizela, author of the bookA human being died that night: a South African story of forgiveness, on her interviews with convicted Vlakplaas murderer Eugene de Kock, recently joined our university.

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