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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS101 prepares new students for life
2012-03-07

7 March 2012

A new core curriculum module, UFS101, was launched in the Callie Human Centre at our Bloemfontein Campus on Monday 27 February 2012.

“We want to give you an education and not just a degree,” Prof. Jonathan Jansen, UFS Vice-Chancellor and Rector, said to the students in his opening address at the launch.

UFS101 is aimed at creating the next generation of citizens and young academics to stand out amongst other graduates in South Africa.

Implicit in the design of UFS101 is the development of engaged scholarship amongst UFS graduates. The curriculum also provides support for under-prepared students, while giving stronger students access to additional stimulation.

The module consists of seven units. Each unit comprises two lectures with either a learning experience or tutorial for each unit. In select cases both are used. Two units are presented in the first semester and five units in the second semester.

UFS101 also exposes students to provocative questions aimed at disrupting existing knowledge and ways of thinking by engaging them in some of the “big issues” across different disciplines, namely:

  • How do we deal with our violent past?
  • What does it mean to be fair?
  • What did God really say?
  • How small is small?
  • Why is the financial crisis described as ‘global’?
  • How do we become South Africans?

UFS 101 is a prerequisite for the completion of a qualification and students will earn an additional 16 credits over and above the minimum number of credits required for the completion of their qualification.

 

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