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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Social entrepreneurship important to eradicate poverty

2012-03-30

Here are Rhoda Kadalie and Mark Lotter at the Business School
Photo: Stephen Collett
30 March 2012

Renowned South African human activist and popular columnist Rhoda Kadalie recently visited the Business School to lecture on social entrepreneurship.

Ms Kadalie has been the Executive Director of Impumelelo since 1999. This organisation rewards innovative government and civil society initiatives that improve social service delivery in the eradication of poverty in South Africa.

She was accompanied by Mr Mark Lotter, Fundraiser and Marketing Manager of Impumelelo. Mr Lotter did a presentation on ground-breaking achievements using best-practice South African case studies, e.g. the Mariannhill Landfill Conservancy, Phelophepa Health Train and mothers2mothers.

They elaborated on the principles underlying the work and contributions of Impumelelo to the future well-being of the nation. It was clear from the lecture and the discussions that followed by MBAs, under- and postgraduate students from different faculties, as well as members of the university community, that the debate on social entrepreneurship is highly relevant, much needed and very important.

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